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• What's Win rate and how do I use it?

  Win Rate is the percentage that measures the total number of impressions won in programmatic buys divided by the total number of impressions bid on. High win rates in terms of programmatic can indicate low bidding competition for the user or website at the price point. Win Rate Formula Win Rate =Popular

• How to optimize Push notification campaigns

  for push notification campaigns treat use the reporting grouping of publisher feeds as the equivalent of a publisher which means a single website or push tag. Its audience may effect some campaigns in a positive way and others differently. Make sure to adjust publisher feed’s bids respectively to reSome readers

• How to blacklist/whitelist SubIDs?

  For CPC Push notification/ Popunder traffic Click Manage Campaigns button at the top of your advertiser account interface, the click Reports. advertiser reports menu Choose Publisher FeedSome readers

• Microbidding: How to push the right placements?

  **What is Micro bidding? ** It is a great tool for optimizing your campaign and get maximum traffiSome readers

• Optimization Guide for Advertisers

  Why optimize? Optimizing your campaigns means buying more qualified leads with less spend. Traffic you buy is generated by thousands of different publishers across their thousands of unique placements. Our publishers vary by vertical and the campaign you're running might not fit with the message that being communicated on our publisher's website. Therefore optimization is key to make your campaigns hit its goals and KPIs by eliminating non-performing placements and increasing your competitiSome readers

• How to optimize floating push campaigns

  Our new Floating push Ads look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This explosive new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI. The main advantage for Floating pushSome readers

• How to blacklist/whitelist IPs?

  Choose Setting at the top navigation bar Choose IP lists Choose New IP list Enter or Import your list under a specific name Click Save To actually attribute the list you’ve created to a campaiFew readers

• Why is my campaign not receiving traffic?

  **Bid **- In most cases the campaign is receiving a sufficient amount of ad responses, but your bid might be too low to win those responses. In most cases raising the bid would solve this issue Campaign performance - if your creative’s CTR is low your campaign might be prioritized lower since it is not generating revenue for our publishers. Improve your campaign creatives and add as much as possible to be able to optimize effectively. Malware / safe browsing breach - All campaignsFew readers

• How high or low should I bid?

  Whether a bid works well for your campaign has to do with several factors: **Is your bid currently enough to meet your daily cap? ** You can easily check thru the reporting and campaign interface. **Are you winning impressions? ** Via the reporting interface check your win rate to see how competitive your bid is compared with other advertisers. Learn how to measure your win rate How steady is your win rate? Keep checking your winFew readers

• Get started with campaign automation

  EZmob advertiser interface allows you to enable changes upon your campaigns automatically with a few easy configurations that happen across a single campaign. To enable automation on your campaigns, follow the following steps: login to the advertiser interface Click the Manage Campaigns butFew readers

• How to optimize creatives for push notification campaign

  Go to Reports and choose XML reports Advertiser Reports Choose the report’s grouping Date: run a report per date Campaign: run a report separated by campaigns Country: start by viewing performance by country Click run (and view the report per campaign for example) Once your report is displayed notice the left column with action items next to each line ![](https://storage.crisp.chat/usFew readers

• How to update a Publisher's feed bid

  Go to Campaigns Choose edit Campaign Go To TQ & Analytics and choose Show Publisher Feeds button ![](https://Few readers

• How to A|B test landing pages?

  A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. For our advertisers, there are several ways this can be done. Separate campaigns: simply duplicate your campaign with a different landing page and the same targeting and campaign configuration. Within a couple of days (or hours, pending on your bid and the competition), you would be able to determine which converts bFew readers